Tim Steele Creative offers a range of services in graphic design that can greatly contribute to the growth and success of a business. Creatively designed media can be used for a wide array of applications, including but not limited to:
By leveraging my expertise, businesses can effectively communicate their brand story, attract and engage customers, and ultimately drive growth and success.
DOES Include
Labor costs. Conceptualization, design, layout and composition, typography, production, photo manipulation and editing, proofing, and revisions.
Does NOT Include
Non-labor costs. Printing costs, (including die cutting, embroidery, special printing processes) shipping costs, subscriptions to digital delivery services, web hosting costs, LMS subscription costs, custom stock photography, custom illustration, custom coding or other vendors.
Print design refers to the creation of visual materials that are intended to be printed and physically distributed or displayed. It involves the use of graphic design principles, typography, images, and other visual elements to communicate a message or convey information in a printed format. Unless the materials are intended to be sent electronically, printing and delivery costs would apply and are NOT built into the design fee.
A one-sided flyer allows for a clean and uncluttered design, ensuring that the key message and information are presented clearly and concisely. It forces you to prioritize the most important content and avoid overwhelming the reader with excessive details. This simplicity helps capture attention and deliver the marketing story effectively.
More room to include additional details, such as product/service descriptions, pricing, contact information, testimonials, or a map to your location. This allows you to provide a more comprehensive overview of your business and offerings, addressing potential questions or concerns that your audience may have. Includes half-fold (bi-fold), tri-fold (letter-fold), z-fold, gate-fold, accordion fold, or double-parallel fold brochures..
Brochures provide ample space to convey detailed information about your business, products, services, or special offers. You can include information about your company's history, mission, values, product features, benefits, pricing, and contact details. This comprehensive approach helps potential customers understand your business better. Four-page minimum, with four-page signatures.
Publishing periodicals such as booklets, magazines and newsletters allows a business to showcase its expertise and establish authority in its industry. By providing valuable and informative content, such as industry trends, insights, case studies, or thought leadership articles, you can position your business as a knowledgeable and trusted source. This helps build credibility and attracts potential customers who are seeking expert guidance. Four-page minimum, with four-page signatures.
A well-crafted white paper showcases your business's expertise, industry knowledge, and innovative ideas. By addressing a specific industry challenge, providing insights, or offering solutions, you position your business as a thought leader in the field. This enhances your reputation, builds credibility, and attracts potential customers who are seeking expert guidance.
Rack cards are designed to be displayed in racks or stands located in high-traffic areas, such as hotel lobbies, visitor centers, tourist attractions, trade shows, or local businesses. A well-designed rack card with attention-grabbing visuals, compelling headlines, and clear messaging can capture the attention of passersby. Rack cards can also be used by agencies who want to publish rates as a quick-read.
Postcards can be an effective and versatile marketing tool for promoting businesses. Postcards can be mailed directly to potential customers as part of a targeted marketing campaign. You can promote events, announce new services, or as a means to gather customer feedback. Postcards with eye-catching designs, compelling visuals, and consistent branding elements help reinforce your brand identity and increase recognition.
Holiday or special occasion greeting cards provide an excellent opportunity to promote your business while spreading holiday cheer. This personal touch helps build and strengthen relationships, fostering loyalty and goodwill towards your business.
Posters can be highly effective marketing tools for businesses, as they provide visual impact and can be strategically placed to reach a wide audience. Placing posters in high-traffic areas, such as storefronts, community bulletin boards, public transportation stations, or popular gathering spots, helps increase brand visibility.
PP = Per Page
Signage serves as a visual representation of a business's brand identity. By incorporating consistent logos, colors, and fonts, businesses can create signage that reinforces brand recognition and helps customers associate the signage with the business. This branding consistency helps to build trust, loyalty, and a memorable brand image.
Billboards are strategically placed in high-traffic areas, such as busy highways, urban centers, or popular commuting routes. With their large size, vibrant colors, and bold designs, billboards have the ability to capture attention and make a lasting impression on viewers.
Outdoor signs are designed to be visible from a distance and attract attention from passersby. They can include building-mounted signs, freestanding signs, banners, flags, or electronic signs. Outdoor signs often display the business name, logo, and key information such as operating hours or contact details.
Indoor signs are placed inside a business establishment to guide customers, convey information, or promote products and services. Examples include lobby signs, directional signs, menu boards, point-of-purchase displays, or window graphics. Indoor signs can help create a cohesive and branded environment while providing essential information to customers.
Vehicle signage involves branding or advertising on company vehicles such as cars, trucks, or vans. It can include decals, wraps, or magnetic signs that feature the business name, logo, contact details, or promotional messages. Vehicle signage turns company vehicles into mobile billboards, promoting the business while on the move.
Event graphics are visual materials and design elements created specifically for events, such as conferences, trade shows, exhibitions, concerts, festivals, and corporate gatherings. These graphics are used to enhance the event experience, convey information, reinforce branding, and create an engaging atmosphere.
Use table tents to showcase specific products, services, or promotions. Highlight key features, benefits, or special offers to attract the attention of event attendees. The table tent can serve as a mini-billboard, drawing interest and prompting attendees to inquire or make a purchase.
Banners can be highly effective in helping a business market itself by grabbing attention, creating brand awareness, and conveying key messages to a target audience. Includes retractable banners, vertical banners, hanging banners, table banners, mesh or fabric banners, feather or teardrop flags.
A table cover can prominently display the business's logo, tagline, and key branding elements. It serves as a visual representation of the company, ensuring brand visibility and recognition. The table cover catches the eye of attendees, helping them easily identify and remember the business amidst the event's crowded environment.
Designing a trade show booth involves a collaborative process between a graphic designer, the booth manufacturer, and the client or marketing team. It involves creating visualization or 3D renderings, branding and graphics, layouts and space planning, and other complex tasks.
Digital design refers to the creation of media that is meant to be displayed online, rather than printed. It can include social media, website graphics, digital billboards and signage, and email and mobile messaging.
Social media graphics are visual assets specifically designed and optimized for sharing on social media platforms such as LinkedIn, Facebook, Instagram or Twitter. They are created to engage and captivate the audience, effectively convey a message, and align with a brand's visual identity. Graphics can be re-sized to fit all platforms that the client has an account with.
Create an email template that aligns with your brand's visual identity. Elements to consider include layout, typography, color scheme, and branding elements.. Design must ensure that the template is mobile-friendly and responsive, as a significant portion of email opens occur on mobile devices. Does not include written content creation.
Icons are small, simple graphical representations used to convey specific actions, features, or concepts. They are commonly used in user interfaces, menus, navigation bars, and buttons to provide visual cues and improve usability. Priced per icon.
Banners are graphical elements used to display important messages, promotions, or advertisements on a website.
Buttons are graphical elements that are used for user interaction. They typically indicate clickable areas, such as links, submit buttons, or calls to action. Badges, on the other hand, are small graphical elements used to highlight or draw attention to specific content, such as discounts, awards, or certifications. Priced per element.
Charts and graphs are visual representations of data or statistical information. They are commonly used to present complex data in a more digestible and visually appealing format. Line graphs, bar charts, pie charts, and scatter plots are examples of commonly used graphical representations. Priced per element.
Animated graphics, such as GIFs or CSS animations, can add movement and interactivity to a website. They are often used to draw attention, provide visual feedback, or create engaging and interactive user experiences. Priced per element.
This involves enhancing or altering specific aspects of a photo, such as removing blemishes, wrinkles, or other imperfections on a person's face or body. It can also include adjusting skin tones, smoothing out textures, or making minor adjustments to colors and lighting. Priced per image.
These techniques involve combining multiple images or elements to create a new composition. It can be used to create surreal or imaginative scenes by blending different objects, landscapes, or people together. Priced per image.
Photo manipulation can also be used to create artistic or creative effects. This includes techniques such as adding filters, altering colors and tones, creating digital paintings or illustrations, or applying special effects to give the image a unique and stylized appearance. Priced per image.
Infographics are graphical representations of data or information. They are designed to present complex concepts or statistics in a visually appealing and easy-to-understand manner. Infographics are often used to convey information in a concise and engaging way. Priced per element.
PP = Per Page
Brand identity refers to the visible and tangible elements that represent a company, product, or organization and distinguish it from competitors. It is the collection of visual, auditory, and experiential components that together create a unique and recognizable image in the minds of customers and stakeholders.
Logo design is more complex than other forms of graphic design due to its role in representing a brand's identity and values. Designers must distill the essence of a brand into a simple yet distinctive mark that communicates effectively. The challenge lies in creating a visually appealing logo that captures the brand's essence, stands out amidst competitors, and maintains its impact across diverse applications and over time.
A well-designed business card demonstrates professionalism and instills confidence in the business, as well as providing contact information.
Well-designed stationery enhances the professional image of a business. When sending letters, invoices, proposals, or other official documents on branded stationery, it conveys a sense of credibility, attention to detail, and professionalism.
An envelope provides an opportunity for brand visibility. By incorporating the company's logo, colors, typography, and other brand elements on the envelope, it reinforces brand recognition and creates a consistent visual identity.
A branding guide, also known as a brand style guide, brand guidelines, or brand manual, is a comprehensive document that provides guidelines and instructions for maintaining consistency in a brand's visual and verbal identity. It serves as a reference tool to ensure that all brand communications, both internal and external, align with the brand's values, personality, and visual identity. It includes logo, color, and typography standards.
PP = Per Page
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Information architecture involves organizing and structuring the content and navigation of a website or user interface. It includes creating a logical hierarchy, defining navigation paths, and ensuring that information is easily accessible and understandable to users.
UI design focuses on designing interfaces for digital products, such as websites, mobile apps, and software applications. UI designers create the visual elements, including buttons, menus, forms, and overall visual hierarchy, to enhance usability and create engaging user experiences. Priced per page.
Layout design involves arranging and organizing the various elements on a web page or user interface in a visually pleasing and functional way. It includes determining the placement of content, navigation menus, buttons, forms, and other interactive elements. Priced per page.
PP = Per Page
Video production and motion graphics can be costly. Video projects often require significant time and resources. Pre-production tasks such as concept development, scripting, and storyboarding take time and effort. The production process involves resourcing and animating footage, producing audio, and coordinating multiple elements. Post-production activities, including editing, color grading, sound mixing, and rendering, also require considerable time and attention to detail.
Video editing is the process of manipulating and rearranging video footage, audio, and visual elements to create a cohesive and engaging final video product. It involves tasks such as trimming and combining clips, adjusting color and audio levels, adding transitions and effects, incorporating text and graphics, and refining the overall visual and storytelling flow. Priced per rendered minute.
Storyboarding is a visual planning technique used in various creative fields, including film, animation, advertising, and video production. It involves creating a sequence of illustrated or sketched panels that represent key scenes or shots of a story or project. Each panel depicts a specific moment or action, along with accompanying descriptions, dialogue, camera angles, and other important details. Storyboarding serves as a blueprint for the visual narrative. Priced per page (4 panels PP).
Motion graphics refer to digital graphic designs that incorporate movement, animation, and visual effects to convey information, tell stories, or enhance the visual appeal of a video or multimedia project. Unlike traditional static graphics, motion graphics bring elements to life through animation techniques such as keyframing, transitions, and timing. Priced per rendered second.
Soundtracking refers to the process of adding and synchronizing audio elements, such as music, sound effects, and dialogue, to a visual project, such as a film, video, or multimedia presentation. It involves carefully selecting and integrating the appropriate audio components to enhance the storytelling, evoke emotions, create atmosphere, and support the visual content. Priced per rendered minute.
PP = Per Page | PM = Per Rendered Minute | PS = Per Rendered Second
Package design refers to the process of creating the visual and structural design for product packaging. It involves the strategic combination of aesthetics, functionality, and branding elements to create an appealing, informative, and effective package for a product.
Boxes are one of the most widely used packaging types. They come in different shapes and sizes and are made of materials like cardboard, corrugated board, or rigid materials. Boxes provide sturdy protection for products during shipping and storage. They are commonly used for retail packaging, e-commerce shipping, and industrial packaging.
Bags are flexible packaging options made of materials such as paper, plastic, or fabric. They are lightweight and convenient for carrying products. Tote bags are commonly used in trade shows, but businesses can use gift bags, plastic bags, handbags, backpacks, and other types of bags to promote their business.
Bottles are containers typically made of glass, plastic, or metal and come in various sizes and shapes. Bottles are often used as lasting giveaways, displaying logos, messages and other graphics that prospects or clients can take home.
Producing a 3D illustration involves a time-intensive process. It starts with conceptualization, followed by modeling, texturing, lighting, and rendering. Depending on the complexity and level of detail required, it can take hours or even days to complete a single 3D illustration. The time investment contributes to the overall cost of the project.
Object modeling is the process of creating three-dimensional digital representations of objects or shapes using specialized computer software. It involves constructing virtual models with width, height, and depth to simulate real-world objects or conceptual designs, and texturing them.
Character modeling is the process of creating three-dimensional digital representations of characters, whether they are humans, animals, creatures, or fictional beings, using specialized 3D modeling software. It involves constructing virtual models with depth, volume, and realistic or stylized features to bring characters to life in digital environments.
Creating a 3D still illustration involves several key steps: Concept and planning, 3D modeling, texturing and materials, lighting, camera, composition and rendering.
Object animation refers to the process of bringing three-dimensional objects to life through movement and motion in a digital environment. Best used for demonstrations that do not display human characteristics.
Unlike object animation, character animation is much more complex and involves creating characters, humanoid or not, that display human characteristics. Includes character rigging and lip synching or facial animation.
PP = Per Page | PM = Per Rendered Minute | PS = Per Rendered Second
Copywriting plays a pivotal role in enhancing the effectiveness of a marketing strategy and can be utilized in various ways to connect with the target audience, communicate brand messages, and drive desired actions. Well-crafted copy helps define a brand's identity, personality and values. It conveys the brand's story in a compelling and relatable manner, forging an emotional connection with the audience and establishing brand loyalty.
Copy is a vital component of advertisements, whether they are for print, digital, or broadcast media. A catchy headline, persuasive body copy, and an impactful message can significantly improve ad performance. Priced per word.
Blogging is a powerful and integral component of a comprehensive marketing strategy. It provides numerous benefits that help businesses connect with their target audience, build brand authority, and drive engagement.. Priced per word.
Compelling email copy is crucial for successful email marketing campaigns. It entices recipients to open the email, read its contents, and click on relevant links, increasing the chances of conversions. Priced per word.
Engaging and informative website copy is essential for keeping visitors interested and encouraging them to explore further. It also plays a role in search engine optimization (SEO), helping websites rank higher in search results.. Priced per page
Copywriting is integral to social media posts and captions. Well-crafted copy on social platforms captures attention, encourages sharing, and drives user engagement. Priced per word.
In e-commerce, persuasive and informative product descriptions can influence purchasing decisions, showcasing the product's benefits and features. Priced per product.
Whether in print or digital format, compelling copy in direct mail pieces can increase response rates and drive customer engagement. Priced per piece.
For video marketing, well-written scripts can effectively convey the brand message, making the content engaging and memorable. Priced per page.
PP = Per Page | PM = Per Rendered Minute | PS = Per Rendered Second
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